Strategic Positioning

Location, location, location.  In any retail operation, making the best use of the “real estate” available is critical.

When a snack food company had a chance to stake a claim to valuable end-cap adjacent space, they turned to VI to provide a solution.  VI created a custom power wing that could be used
with the company’s entire product line and features easily changeable graphic panels to
reinforce brand messaging.

Quick and convenient, the resulting display is easy to set up and relocate to optimize cross promotional opportunities.