The Space Saver

At retail, every cubic inch of space counts – especially in the traditionally small footprint of convenience stores.

This major player in the northeast effectively used signage for seasonal promotions and customer information.  However, the big chunk of space below the sign was a retail dead zone.  VI designed a custom “add-on” shelving package that created valuable space for product directly adjacent to the promotional messaging.

The result is an cohesive display that can easily be moved anywhere in the store for cross promotions, specials, impulse buys and seasonal merchandising.