Showroom Ready

Even as online shopping continues to grow rapidly, a well-crafted showroom remains a critical component of the shopping experience.

The challenge this major flooring retailer brought to VI was adding new product categories without expanding the showroom footprint.  Cost as well as managing the logistics of storage and transportation were major factors that had to be considered.

VI created a flexible system utilizing 36 modular fixtures maximizing merchandising capacity, accommodating future planogram changes, and expediting store setup while saving an average of 17 percent on in-store capital expense.