Innovative Intro

Launching a new product through a network of independent retailers is one of the biggest merchandising challenges in retail.   VI partnered with this major player in the power equipment category to introduce their new robotic lawn mower to consumers with an effective and contemporary display solution.

Incorporating video along with a product model, the result was a retail fixture that showcased the product in a way that educated shoppers and encouraged interaction.  VI also provided a ship-to-store logistics solution that resolved issues with getting the display to hundreds of retail locations quickly to meet the launch timeline.